BOOT CAMP DAY 14 - What Is A Social Media Audit? – KarmaDNA

BOOT CAMP DAY 14 - What Is A Social Media Audit?

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What is a Social Media Audit?

A social media audit is a process that involves looking at all aspects of your business’s social media channels and performance. Performing a social media audit is key to measuring your company’s strengths and weaknesses so you can develop a marketing strategy based on data.

Once you’ve conducted your social media audit, you’ll be able to see the big picture of the platforms you are on. Analyzing the numbers will allow you to see where you’re wasting your resources, which channels are bringing in the most results, and how your social media efforts are impacting your web results, what is more productive, what needs to be improved and what is not working at all.

Once you have a social media audit document in place, it should be pretty easy to input the data regularly. The hardest part is getting started.

How to Conduct a Social Media Audit?

social media icons

Start by Listing Your Social Media Profiles

Before you can even start your social media review you’ll need to list all of your profiles. That means your Twitter account, your Facebook, your Instagram, your Instagram, TikTok, Pinterest you get the idea. You need to list every platform you are on.

Once you have your master list ready you should organize them neatly into a document or excel sheet. I’ve already done some groundwork for you and have created this social media audit template to set you on the right track. Feel free to add or edit in any way you see fit to cover bases that are more specific to your company. I’ve included the major social media platforms in our social media template to get you started.

While there will be some profiles that are more active than others, you should include each channel where your company is present. If you have multiple accounts on the same platform, make sure to list each username separately.

Dig into Your Social Media Analytics

Some metrics can be applied to your social media review across the board. Others will be a little different because they may be specific to that platform. As a result, each social media platform will vary a bit. You’ll be able to get your hands on your social media performance metrics using native analytics, or you can take advantage of the social media audit template.

Follower Growth

Follower growth isn’t everything - but it’s essential to know where you stand. Back in the day follower growth was a very important metric. Today, we know that follower growth is more of a vanity metric than anything else. What is important, is that you grow a relevant target audience who will engage more. Remember quality over quantity.

If you are losing followers pinpointing where your followers began to drop off is crucial to your social media audit.

A social media audit will empower you to know which areas to focus your resources to get the best results. A social media audit takes a thorough look at your company’s existing social media presence.

The discoveries from the audit provide actionable feedback that helps engage more customers. Below is how you can utilize a Social Media Audit.

social media audit

  1. You want expert feedback about your content with insights into what to modify and why.
  2. Find out exactly why your social media isn’t converting.
  3. Uncover opportunities to generate leads.
  4. Learn how you stack up against your competitors.
  5. You know you’re losing people in your social sales funnel but can’t seem to figure out why.
  6. You need answers to questions but you don’t have the budget for a deeper dive assessment or reworking of your site.
  7. You’re considering hiring someone to help you with social media and need guidance on your options or scope of work.
  8. You want to find out for sure what social media successlooks like.
  9. Learn “Best Practices” for social media from someone who lives and breathes it every day.


  1. Download the Social Media Audit Worksheet from KarmaDNA’s Emerging Entrepreneurs Workshop on FB. To Join the workshop here.
  2. List all your social media platforms
  3. Fill out each column by looking at the analytics on each social media platform.

Karma Hunter

social media audit template

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