BOOT CAMP - DAY 3 - Why do you need an elevator pitch? – KarmaDNA

BOOT CAMP - DAY 3 - Why do you need an elevator pitch?

elevator pitch how to write an elevator pitch unique selling point what do you solve for your customers what makes you different

What Is An Elevator Pitch?

Essentially it’s a short summary about yourself and what you do, in the time it takes to ride an elevator. You have to be able to deliver and convince in that time frame. That’s the famous 30 second “elevator pitch”.

When you have a business regardless the product or service you need an elevator pitch. I will give you a personal example.

When I started my business I was not even thinking about marketing it. I started because of the demands to my organic skincare products. I already had a good paying full time job and I was getting a lot of organic demand for my products. One day, I was a model for an esthetician training and I had my KarmaDNA t-shirt on. One of the trainees asked me what KarmaDNA was. I said, “my company, I make soap and stuff”. Huh?!?! I had a whole line of skincare products that solved eczema, acne, discoloration, razor burns, I had natural pain products that really worked and much more. I make soap and stuff… Get out of here!

One day, at the airport I saw these two ladies run into each other. And the conversation goes like this.

-What do you do Kelly?
-You know how bad the chemicals for your skin, store bought products only make it worse if you have sensitive skin. I found a solution to that.
Oh yea, how?
-I make organic skincare that help moisturize and sooth your skin. You should try some.
-What type of skincare?
-Handmade Artisan Soaps.
-I need that, my skin is so bad. I also opened a spa, why don’t you display your soaps at my spa?

    Omg, What just happened?

    You see the difference, on the second conversation she started out by grabbing attention, engaging and creating awareness. Also she let us know what made her different and what her U.P.S. is.

    Unique Selling Point

    UPS can be simply described as what makes you different? What makes people buy from you? What do they say about your company? What do you solve for them?

    In the second conversation, her UPS is that she is selling “Organic Skincare that is good for sensitive skin.” But in reality she is the one “making soaps and stuff”.

    She had a call to action by saying “You should try some.” Call to action gave a direction to the conversation.

    Who got the deal?

    Key points to take away:

    • Put yourself out there, talk to people and tell them what you do. They will not know unless you do so.
    • Start by grabbing attention, remember AIDA.
    • Show your difference by talking about your UPS.
    • Have a call to action.

     

    TASKS:

    1. Write your elevator pitch. Try to limit to 30 seconds or 2 sentences.

    Write your elevator pitch thinking about your niche, UPS, and AIDA.

    1. Record a short video of your elevator pitch. I encourage you to post it in

    the group. Especially if you are not used to doing this type of thing. You can always inbox your video for feedback.

    1. Download the Creating A Marketing Title Worksheet.

    Write a marketing title on your worksheet by utilizing AIDA, UPS and your elevator pitch.

    When you are done comment “Done” on the post for Day 3.

    Let me know if you need help.

     

    Karma Hunter

    How did you like the elevator pitch? Let me know in the comments below.



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