BOOT CAMP DAY 6 - Every Business Needs A Website – KarmaDNA

BOOT CAMP DAY 6 - Every Business Needs A Website

do I need a website how to create a website meta tags title tags what is optimization why do i need a website

Do I Have To Have A Website For My Business?

Yes! A website is SUPER useful and powerful:

  • People still look at websites to see what you’re about, to see you’re trustworthy, and to learn more about your business.
  • It’s awesome to include your website in your email signature, on your LinkedIn profile, and on your business card. The people who are most likely to buy from you will be able to learn more about your business.
  • You have complete control over your website. You can add testimonials, videos, examples of your work, case studies, contact information, an email list signup. You can also set things up so you can show ads to your website visitors. How cool is that?
  • You need a website for Business Credit, Loans, and Grants. This is how they check your credibility. Most legitimate businesses have some website. People may be very distrusting of businesses that have no website at all.
  • You can use your website to set up a professional email through your domain. For example, my email is karma@karmadna.com instead of karma@gmail.com. This looks more professional and builds more trust, and that’s done through the website. If you do not have a domain yet, make sure to get a g-mail account for your business and -no judgement- please do not use any email addresses like sexykitty1976_2hot@gmail.com_  for your business!
  • Your website should be connected to your Google My Business page, which helps your Google My Business rank higher. Google likes seeing that there’s a legitimate business with a website connected. A lot of scammers or fake companies are setting up Google My Business pages. You should do anything you can to show Google that you are a legitimate local business, and connecting a website is one way to do that. Make sure to create a separate g-mail account for your business. Below is a link to my friend Cristina Isabel’s "How to set up a g-mail account" tutorial on YouTube. Make sure to subscribe to her channel for more online marketing tutorials.

https://youtu.be/tTvPwKCLr2c

 

 

If you don’t have a website or you don’t have control over it, go to Option 1. If you already have a website you control (it’s easy to make changes), go to Option 2. I’m going to show you some powerful ways to get more out of your website.

Option 1: I don't have a website (or can't make changes)

OK, you don’t have a website (or you have one, but it’s difficult or expensive to make any changes or edits to it).

If all of your product offerings are on Etsy, or a platform like that, a website in addition to those platforms is optional. Those websites offer many of the features a website would normally offer. Otherwise, a website is worth it.

Register a website domain and hosting. I recommend choosing a .com and making it as simple as possible.

Let’s talk web design:

Is it worth paying $5,000-$15,000 (or more) to have a professional firm design a website for you? Unless you are getting a ton of clients from your website and making a lot of money, it will likely take you a long time to get back the money you put into that. Especially if people aren’t finding you through Google.

Here’s my recommendation: Use wordpress or shopify.

I am not a big fan of options like Squarespace, Wix, or Weebly. The nice thing with them is they’re easy to use and set up. The problem is they are created by one company. They are extremely limited in what they offer. They also make you pay more and more per month for important features. And I now use a dozen features on my WordPress website that are impossible on one of the other websites.

You will need hosting. (With the platforms like Shopify, Wix or Squarespace, hosting is included in the monthly cost. You still pay for it. It’s just part of the package).

You can hire someone from fiverr.com to create a simple website for a few hundred bucks or hire someone like me who offers complete set up for your business. Registering the domain and the host, branding, logo design, web design, setting up an e-commerce website, connecting to supplier platforms, creating content, optimization and more. Paying for these types of services may save you money and time in the long run. Especially if you are getting the host 3 Months Free.

My first website had a different domain than my company name because I did not want to pay more money on the exact domain. I did not know any better and that I could have paid the same amount back then. Also, I was being cheap and designed it myself with my host’s terrible template options. Boy, was I proud? Lol. Now I look at some of the screen shots of that old website and I think my 10 ten years old nephew can do a better job. Outcome? 3 sales in 2 years. Only 1 organic. So basically, the 2k that I did not want to spend on a proper domain, host and web design, was wasted on the crappy website. On top of that I lost 2 years of sales. Don’t be like me!

Option 2: I have a website

Good for you! Websites are awesome! Let’s make some adjustments to give you even more results.

  1. The things people see on your website before they scroll, that’s called the area “above the fold." It’s the most important area of the website. I recommend having one call to action above the fold. What’s the #1 thing you want people to do?

Is it to click for sale? Send you a message? Give you a call? Subscribe to your newsletter? Create a compelling headline and one call to action.

Take a look at most business websites. They’re structured this way for a reason. Here are a few examples:

During a website audit, number one thing I look at is the “above the fold” area. Your customer should know what your website is about as soon as they look a it. If they have to scroll down to figure it out, you are losing sales.

Mailchimp:

  • Marketing smarts for big ideas
  • Mailchimp helps small businesses do big things with the right tool and guidance every step of the way.
  • Call to Action Button: Pick a Plan

Brooklinen:

  • Really good sheets.
  • The most popular sheets on the internet at a price that won’t keep you up at night.
  • Call to Action Button: Shop Now

above the fold

Go through your website thinking of the benefit to your customer. Have their voice going in your head and imagine them thinking, “What’s in this for me…what’s in this for me…what’s in this for me?”

Customers care about their own issues, challenges, and problems. If they believe you can help them get what they want, they’ll buy from you. If they don’t think you can help, they won’t. Again, what are you solving for your customers?

Build in trust: Can you include testimonials and reviews? How about a case study? List any certifications you have and any achievements.

Make sure your business name, address, and phone number are on your website. Actually, if you can put it in your website footer, that’s even better. This will add trust, but it will also help your ranking on Google My Business. If you don’t serve people at your location, make sure to get a P.O. Box and a Physical address for it. They don’t tell you this at the post office but you can get a PO Box with a street address! Just ask them for it. Until then put the city and the state as the address.

 

BONUS LESSON:

Meta Tags

Meta tags are snippets of text that describe a page's content; the meta tags don't appear on the page itself, but only in the page's source code. Meta tags are essentially little content descriptors that help tell search engines what a web page is about

Meta Description Attribute

The meta description is a useful meta tag as, very simply, it explains to search engines and (sometimes) searchers themselves what your page is about. 

Title Tags

Title tags are displayed on search engine results pages as the clickable headline for a given result, and are important for usability, SEO, and social sharing. The title tag of a web page is meant to be an accurate and concise description of a page's content.

Below is what you see when you type the company name in Google Search:

title tags meta tags

 TASKS :

  • Look at the examples above and What powerful headline can you create, and what will your main call to action be?
  • Create a Google My Business Account.
  • Bonus Task– What would you like Google to show as your title and description? Write your title tag, meta tag and meta description.
  • That’s all for today. Once you create one main headline and call to action, go through your homepage thinking “what’s in this for the customer," add in some trust, and add your name, address, and phone number to your website, you’re done for the day.


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