BOOT CAMP DAY 7 - Best SEO Practises To Bring Traffic To Your Website – KarmaDNA

BOOT CAMP DAY 7 - Best SEO Practises To Bring Traffic To Your Website

how to get more sales with a blog how to optimize a website how to rank on Google what is seo

Best SEO Practises To Bring Traffic To Your Website

Search engine optimization is the process of growing the quality and quantity of website traffic by increasing the visibility of a website to users of a web search engine. SEO looks at the improvement of organic (unpaid results) and excludes direct traffic and the purchase of paid placement.

The problem with a new websites is, it usually doesn’t have that much content. It hasn't been around that long and hasn't had many visitors. So for all intents and purposes that Web site is invisible.

Google doesn't care about that. It has a thousand other Web sites to rank before that new Website. And the Google program doesn't care that you've labored, doesn't care that you've spent money. So for the first three to six months of a new Web site is very difficult to get that to appear in search in a competitive way. That’s why you might see a competitor's web site appearing above you in search. It's just older. It's been around longer.

Your web site is better, shinier and more useful and relevant but because you haven't proven that, it is going to take three to six months to get the SEO working.

Do not get this mixed up with your company website showing up on Google Search when someone types in the name of your company. That is completely about your set up with Google. This is why we started the Google My Business account. You need to set it up in the Google Search Console.

Little tip, if you want to get some quick SEO and you want to circumvent that three to six month battle up the rankings, create some video content. Videos are indexed instantly by Google and can actually appear in search fast.

We just went through all of that SEO stuff but Facebook and all the rest. Facebook don't want Google to crawl. Think about it, Facebook essentially trying to create their own internet. They're trying to create an internal Internet that everyone uses.

So how do we use social media or social media can give us very fast traffic. If we can get our stuff out there in front of enough people because they're useful and relevant, people start clicking through. What is actually going to do is bring people to the Web site. If they then click from one to a page to another that's a ranking signal. It's a very strong ranking signal Google will start to realize that this Web site is one worth returning in search.

Social media marketing is a great place to generate traffic to your Web site. By taking them off social media platforms and taking them to your website, you will actually lift your website up in search and that means a few months down the line.

But when your target audience is looking around and he is trying to buy his budget cattle and he is looking for a solution to his problems and he's engaged in poll marketing. He can be brought to your website and that's what social media marketing is really good for kick starting campaigns.

It's really good for finding traffic and creating SEO value from that traffic so that it starts getting lifted up.

What we have to understand is something called bounce rates is really important to understand.  It's one thing to take someone from social media and put it on your website but if they bounce – (click and dip - hit your page and they're on it for five seconds and bounce off) that's going to work against you. Because what Google is seeing is someone came to your website didn't like it left so Google thinks your website is not good.

So what you want to do is you want to bring them to one article and if they then click through onto another resource on that Web site of some other type that is going to send a good signal to Google and Google will look at how long they were on the page.

There's no point just sending to a squeeze page or creating click funnels. What we're talking about here is you have one resource and they go to another resource. So a practical example of that would be I've got my apple pie recipe and then I've got my chocolate sponge cake recipe linked on that page and they will then go to that page and that is a really strong signal. But if they just come to one page they can read it for a bit and then bounce off and don't do anything else that's a signal for Google. What they see is one person hitting one page and going to another.

So if you can get people going through your resources going through your articles that is really good SEO. This is why you should always have links. Put a link of another relevant article.

So if we can train our social media marketing monster to take people off of social media marketing to our website and then get them to consume content on that Web site, we have some really good social media marketing.

So even if I don't sign up to the newsletter, if they're on our Web site, reading stuff that is going to be really good SEO.

Best Practices To Optimize Your Website:

 

Align your content with search intent

Think about what you would type into google to find the information in your content.

Write A Compelling Title Tag and Meta Description

Look at your lesson from yesterday. Look at the meaning and examples of the title tags an meta description.

Optimize Your Images

Don’t sleep on this. It is not only important for your buyer but also important to rank. You need good quality images and multiple images in your content. You need to even make sure the Alt tags (tag for each image) needs to be optimized with keywords.

Optimize Page Speed

A slow website is the worst. In the day of high speed internet, if you website loads slow, you will lose customers. Get rid of carousels, slides, big videos, gifs etc. from your landing page (home page)

Use Internal Linking

Link your relevant products and blogs together.

Improve User Experience

Make your website as user friendly as possible. Do not create click funnels.

Include Keywords In Your URL

Use your keywords in your page titles, product titles, product descriptions, blogs, as many times as you can/

Get Authoritative Backlinks

Backlinks are the links that brings the target audience from another websites link. The more credible that website is, the better for you.

Best Practices For Writing A Blog:

Do not use on sentences. Do not use long paragraphs. Use Subheadings. Write at least 300 words. Add links and backlinks in your blog. Use your keywords in the title. Use your keywords multiple times in the article. Do not use passive sentences more than 30%.

Tasks:

  • Go to your website or social media page analytics. Make a list of your most important metrics. The most important data points that you want to measure activity. (views, bounce rate, conversions, click rate…)
  • Write three things you can do to improve your metrics. Use the best practices in the article above. Write down how you would improve, how you can measure and record your metric activity.
  • Create a simple spreadsheet with your key metrics and decide how often you will check them. Keep them as your marketing report.

Read Boot Camp Day 6 - Do I need a website?



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